campus pollyeyes

conceptual new brand identity for Bowling Green favorite, Campus Pollyeyes. the new identity has a new, funky twist to attract BGSU students and cultivate new business. Keeping the heart of the Pagliai family at the center of the design. the new logo is a bold, sans-serif typeface that brings a modern look with an old school feel. the funky configuration of ‘Pollyeyes’ gives a friendly look that is complimented by iconography.